How CSR Works

Corporate Social Responsibility

What is CSR?

“The guiding principle in corporate responsibility is to ensure that doing the right thing is at the heart of every decision and that includes the strategic approach we take to delivering shareholder value”
(National Australia Bank and Social Outcomes, ‘Shared Value in Australia’, 2015).

Doing good is good for business

66%

Of customers say they would choose a product that supports a cause over one that does not, the products were equivalent in every other way and 23% had done so in the past 12 months
(Cavill & Sweeney 2008).

70%

Of global chief executives believe that CSR is vital to their company’s profitability
(Carroll and Shabana 2010)

93%

Of business professionals believe companies have an obligation to act ethically even if doing so occasionally harms their profits
(St James Ethics Centre and Beaton Consulting, 2009)

How does CSR work?

Social responsibility is the responsibility of an organisation for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that contributes to sustainable development, including the health and the welfare of society. Guidance Standard on Social Responsibility, ISO 26000, 2010.

Of customers say they would choose a product that supports a cause over one that does not, the products were equivalent in every other way and 23% had done so in the past 12 months
(Cavill & Sweeney 2008).

Of global chief executives believe that CSR is vital to their company’s profitability
(Carroll and Shabana 2010)

Of business professionals believe companies have an obligation to act ethically even if doing so occasionally harms their profits
(St James Ethics Centre and Beaton Consulting, 2009)

Cause related marketing

Our corporate partners have done some amazing things to build their profile, boost their business and inspire their staff and customers by connecting with Variety and supporting Aussie kids in need.

How CSR Works

GJ Gardner Homes

In 2015, GJ Gardner Homes and its partners and suppliers build a four bedroom home in Tamworth to raise money for Variety. Proceeds from the sale of the house raised $158,855 to support children in local communities like Tamworth.

Making a difference starts here

If your business is ready to show spirit and leadership, to build a mutually beneficial and lasting relationship to help kids in need, partner with Variety today and see where it takes you!

Get started now

Contact Corporate Partnerships Manager

David Smal
Executive Director
02 9819 1000

[email protected]

If I have a great day at work, its means we’ve been able to help more children across the country. We are able to do this through meaningful relationships with generous businesses that see the value in Variety’s cause of helping families and children doing it tough.

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How CSR Works

What is CSR?

Doing good is good for business

66%

70%

93%

How does CSR work?

Cause related marketing

Making a difference starts here

Contact Corporate Partnerships Manager

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