News

As we celebrate 50 years of helping kids who are sick, experiencing disadvantage or living with disability, we’re excited to reveal our refreshed brand identity — one that captures the heart, energy and optimism of the Variety community.

The refreshed style draws on what makes Variety unique: the joy of childhood. Playful illustrations and expressive graphics bring the spirit of kids to life across Variety’s communications, representing the diversity and creativity of the children and families the charity supports every day.

The new branding will be rolled out across Variety’s website, social media, and campaign materials throughout the year, helping to share the incredible impact Variety’s supporters, partners and donors make in the lives of children nationwide.

With a refreshed look and the same unwavering mission, Variety continues to support children and families when they need it most — because every child deserves the chance to live, laugh and learn.