A Fresh New Look for Variety, Inspired by the Joy of Childhood
For generations, Variety has been helping children who are sick, experiencing disadvantage or living with a disability to live, laugh and learn.
While our mission remains unchanged, the way we tell our story is evolving.
Our refreshed brand is inspired by what makes Variety unique: the joy of childhood.
From playful illustrations and expressive graphics to brighter colours and a more engaging visual style, every element has been designed to capture the imagination, creativity and individuality of children.
It's a look that celebrates curiosity, resilience and the unique personalities of the children and families we support every day.
More importantly, it helps us tell their stories in a way that's warm, inclusive and unmistakably Variety.
While our appearance may be changing, the heart of Variety remains exactly the same.
Designed to reflect the children we support
No two children are the same, and neither are their journeys.
That's why our new visual identity embraces diversity, creativity and play. The hand-drawn illustrations and expressive design elements reflect the many different experiences, personalities and dreams of the children and families who are part of the Variety community.
Whether we're sharing an impact story, promoting an event or celebrating our supporters, our new look helps bring those stories to life in a way that's authentic and full of optimism.
The same mission. A fresh way to tell our story.
Because every child deserves the chance to live, laugh and learn.
